Brainfluence : 100 Ways to Persuade and Convince Consumers with Neuromarketing by Roger Dooley (2011, Hardcover)

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Preface: Why Brainfluence?. 12 6 Wine, Prices, and Expectations 17 7 Be Precise With Prices 20 8 Decoy Products and Pricing 22 9 How About a Compromise?. 86 30 Focus, Baby! 127 48 Coffee, Anyone?. 151 58 Ask Big!

About this product

Product Identifiers

PublisherWiley & Sons, Incorporated, John
ISBN-101118113365
ISBN-139781118113363
eBay Product ID (ePID)111659984

Product Key Features

Book TitleBrainfluence : 100 Ways to Persuade and Convince Consumers with Neuromarketing
Number of Pages304 Pages
LanguageEnglish
Publication Year2011
TopicMarketing / General, Consumer Behavior, General, Advertising & Promotion
GenreBusiness & Economics
AuthorRoger Dooley
FormatHardcover

Dimensions

Item Height1.2 in
Item Weight17.6 oz.
Item Length9.1 in
Item Width6.3 in

Additional Product Features

Intended AudienceTrade

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