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Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation by Calvin Jones, Damian Ryan (Paperback, 2012)
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Publisher: Kogan Page ISBN 13: 9780749464271. Title: Understanding Digital Marketing: Marketing Strategies For Engagin Item Condition: used item in a good condition. Binding: Paperback Language: english.
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About this product
Product Information
Digital marketing now represents 25% of the marketing spend in the UK and this is predicted to move to 50% or higher within the next three years. Understanding Digital Marketing looks at the world of digital marketing: how it got started, how it got to where it is today, and where the thought leaders in the industry believe it is headed in the future. This authoritative title demonstrates how to harness the power of digital media and use it to achieve the utmost success in business, now and in the future.Understanding Digital Marketing deals with every key topic in detail, including:search marketing,social media, Google, mobile marketing, affiliate marketing, e-mail marketing, customer engagement and digital marketing strategies. Essential reading for both practitioners and students alike, and including real-world examples of digital marketing successes and expert opinions, Understanding Digital Marketing provides you with tools to utilize the power of the internet to take your company wherever you want it to go.Product Identifiers
PublisherKogan Page LTD
ISBN-139780749464271
eBay Product ID (ePID)111897314
Product Key Features
Publication NameUnderstanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation
SubjectMarketing, Business
Publication Year2012
TypeTextbook
FormatPaperback
LanguageEnglish
AuthorCalvin Jones, Damian Ryan
Number of Pages304 Pages
Dimensions
Item Height233 mm
Item Weight464 g
Item Width156 mm
Additional Product Features
Country/Region of ManufactureUnited Kingdom
Title_AuthorCalvin Jones, Damian Ryan
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- 30 May, 2024
Very good copy.
Very good copy.Verified purchase: YesCondition: Pre-owned
- 05 Jun, 2024
Good experience
Good experienceVerified purchase: YesCondition: Pre-owned
