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American College of Sports Medicine Ser.: ACSM's Career and Business Guide for the Fitness Professional by Neal Pire and American College of Sports Medicine (2012, Trade Paperback)

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Release Date: 2012-02-16. Publisher: LWW. Qty Available: 1.

About this product

Product Identifiers

PublisherLippincott Williams & Wilkins

ISBN-101608311953

ISBN-139781608311958

eBay Product ID (ePID)112113907

Product Key Features

Number of Pages240 Pages

LanguageEnglish

Publication NameAcsm's Career and Business Guide for the Fitness Professional

Publication Year2012

SubjectSports Medicine, Industries / Park & Recreation Management, General, Physical Education

TypeTextbook

AuthorNeal Pire, American College of Sports Medicine

Subject AreaHealth & Fitness, Education, Business & Economics, Medical

SeriesAmerican College of Sports Medicine Ser.

FormatTrade Paperback

Dimensions

Item Weight0 Oz

Item Length10 in

Item Width7 in

Additional Product Features

Intended AudienceScholarly & Professional

LCCN2011-028228

Dewey Edition23

IllustratedYes

Dewey Decimal613.7023

Table Of ContentPreface Part I Chapter 1 The Fitness Professional's Career Chapter 2 Technicians and Clinicians Chapter 3 Sales Chapter 4 Marketing Chapter 5 Service - The Hospitality Paradigm Chapter 6 Operations, Administration and Management Chapter 7 Business Policy Development and Risk Management Part II Chapter 8 Business Owner Operator Chapter 9 Developing a Business Plan Chapter 10 Structuring the Business Plan Chapter 11 Developing a Marketing Plan Chapter 12 Developing a Financial Plan Chapter 13 Selling Your Dream Part III - Business Plan, Budgets, and Presentation Business Plan Demographics Competition Survey Capital and Startup Budget Five Year Operating Budget Business Plan Presentation

SynopsisACSM's Career and Business Guide for the Fitness Professional covers the practical aspects of running a successful fitness business and having a successful fitness career. Fitness professionals will have the information they need to start planning their own business and make wise career choices. The book is designed to be very practical and provides forms and succinct how-to instructions for successful business planning.

LC Classification NumberGV481.4.P57 2013