Dewey Edition23
Reviews"In his new book, Joe Weinman explores many of the areas being impacted by the cloud computing phenomenon, offering compelling value propositions. He spells out, extremely thoroughly, the business cases and cost justifications that go behind cloud computing efforts. He also provides 28 business areas where cloud does and doesn't make business and financial sense." (Forbes.com, September 2012)
SynopsisThe ultimate guide to assessing and exploiting the customer value and revenue potential of the Cloud A new business model is sweeping the world the Cloud. And, as with any new technology, there is a great deal of fear, uncertainty, and doubt surrounding cloud computing., Praise for Cloudonomics: The Business Value of Cloud Computing "With this comprehensive, deeply researched book, Joe Weinman closes the case on cloud computing. And who could imagine a book on IT infrastructure and strategy could be a great read too? This book is going to help companies optimize their IT investment but, more important, position them to exploit the technology revolution of our time for competitive advantage and success." Don Tapscott, author of fourteen widely read books on IT in business and society, most recently Macrowikinomics: New Solutions for a Connected Planet "Riveting reading I couldn't put it down. With his mind-opening insights, Joe Weinman has made me realize the enormous strategic potential of the cloud, reaching way beyond cost and scale economics. Cloudonomics has the power to redefine B2C commerce, disrupt B2B business models, and create new value in previously unimagined ways. Fascinating." Fred Wiersema, Customer Strategist and Chair, B2B Leadership Board, Institute for the Study of Business Markets at Penn State, coauthor of the top-selling The Discipline of Market Leaders "Anyone even considering entering this industry will be years behind not having read Cloudonomics. I couldn't stop reading it as I found myself saying, 'Yes! Exactly!' every other page." Chuck Price, President and CEO, Ajubeo, and former VP, Technology, TD Ameritrade and Fiserv "Weinman delivers on his goal to provide a seminal and timeless overview of cloud computing. Cloudonomics is not an arcane mathematical discussion on economic theory. It's a fascinating overview of a technology revolution that's quite enjoyable to read, thanks to deep comparisons to events throughout human history and a balanced representation of many competing viewpoints." John Keagy, founder, Chairman, and CEO, GoGrid "Cloudonomics is an exceptional book for IT professionals to understand how large-scale web companies can transform their organization using public, private, and hybrid cloud computing. The book underscores one central point being flexible with cloud computing can drive your business." Allan Leinwand, Chief Technology Officer Infrastructure, Zynga, The ultimate guide to assessing and exploiting the customer value and revenue potential of the Cloud A new business model is sweeping the world--the Cloud. And, as with any new technology, there is a great deal of fear, uncertainty, and doubt surrounding cloud computing. Cloudonomics radically upends the conventional wisdom, clearly explains the underlying principles and illustrates through understandable examples how Cloud computing can create compelling value--whether you are a customer, a provider, a strategist, or an investor. Cloudonomics covers everything you need to consider for the delivery of business solutions, opportunities, and customer satisfaction through the Cloud, so you can understand it--and put it to work for your business. Cloudonomics also delivers insight into when to avoid the cloud, and why. Quantifies how customers, users, and cloud providers can collaborate to create win-wins Reveals how to use the Laws of Cloudonomics to define strategy and guide implementation Explains the probable evolution of cloud businesses and ecosystems Demolishes the conventional wisdom on cloud usage, IT spend, community clouds, and the enterprise-provider cloud balance Whether you're ready for it or not, Cloud computing is here to stay. Cloudonomics provides deep insights into the business value of the Cloud for executives, practitioners, and strategists in virtually any industry--not just technology executives but also those in the marketing, operations, economics, venture capital, and financial fields.
LC Classification NumberQA76.585.W45 2012