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Archetypes in Branding : A Toolkit for Creatives and Strategists by Joshua C. Chen and Margaret Hartwell (2012, Spiral)
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Archetypes in Branding: A Toolkit for Creatives and Strategists by Margaret Hartwell, Joshua C. Chen [Hardcover-spiral]
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About this product
Product Identifiers
PublisherAdams Media Corporation
ISBN-101440308187
ISBN-139781440308185
eBay Product ID (ePID)113049788
Product Key Features
Book TitleArchetypes in Branding : a Toolkit for Creatives and Strategists
Number of Pages128 Pages
LanguageEnglish
TopicGraphic Arts / Branding & Logo Design, General, Graphic Arts / General
Publication Year2012
IllustratorYes
GenreDesign
AuthorJoshua C. Chen, Margaret Hartwell
FormatSpiral
Dimensions
Item Height1.5 in
Item Weight47.1 Oz
Item Length10.8 in
Item Width9.8 in
Additional Product Features
Intended AudienceTrade
Dewey Edition23
Dewey Decimal741.6
SynopsisCreating a successful design that meets client objectives and expectations depends mainly on communication between designer and client. The 60 archetypes cards are designed to help both parties choose a strategic and visual direction for new projects by focusing on brand archetypes and breaking them down into key words and images., Archetypes in Branding: A Toolkit for Creatives and Strategists offers a highly participatory approach to brand development. Combined with a companion deck of sixty original archetype cards, this kit will give you a practical tool to: Reveal your brand's motivations, how it moves in the world, what its trigger points are and why it attracts certain customers Forge relationships with the myriad stakeholders that affect your business Empower your team to access their creativity and innovate with integrity Readers will use this tool over and over again to inform and enliven brand strategy, and to create resonant and authentic communications. For more information visit www.archetypesinbranding.com., An accessible and real-world approach to brand development that will help you enliven your brand strategy and create resonant and authentic communications. Combined with a companion deck of sixty original archetype cards, this kit will give you a practical tool to: - Reveal your brand's motivations, how it moves in the world, what its trigger points are and why it attracts certain customers - Forge relationships with the myriad stakeholders that affect your business - Empower your team to access their creativity and innovate with integrity, Archetypes in Branding: A Toolkit for Creatives and Strategists offers a highly participatory approach to brand development. Combined with a companion deck of sixty original archetype cards, this kit will give you a practical tool to: Reveal your brand's motivations, how it moves in the world, what its trigger points are and why it attracts certain customers. Forge relationships with the myriad stakeholders that affect your business. Empower your team to access their creativity and innovate with integrity. Readers will use this tool over and over again to inform and enliven brand strategy, and to create resonant and authentic communications. For more information visit www.archetypesinbranding.com.
LC Classification NumberNC997.H254 2012
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