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International Business by Alan M. Rugman, Simon Collinson (Paperback, 2012)

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About this product

Product Information

International Business provides students with a comprehensive introduction to International Business from authors at the forefront of research in international and strategic management. Taking a regional approach, this text challenges some of the underlying assumptions behind globalization and focuses on both the dominant economies the EU, the US and Japan as well as emerging markets in world trade, such as Brazil, India and China. The book also integrates analysis of the competitive environment and the internal resources of the firm to provide a strategic view of international business. The book is written for students on undergraduate and postgraduate degree programmes in business, or business-related disciplines.

Product Identifiers

Publisher
Pearson Education The Limited
ISBN-10
0273760971
ISBN-13
9780273760979
eBay Product ID (ePID)
113219541

Product Key Features

Author
Alan M. Rugman, Simon Collinson
Publication Name
International Business
Format
Paperback
Subject
Business, Economy & Industry, Business
Publication Year
2012
Type
Textbook
Number of Pages
800 Pages

Dimensions

Item Height
264mm
Item Width
196mm
Weight
1476g
Height
264mm
Width
196mm
Item Weight
1480g

Additional Product Features

Genre
Business, Accounting & Vocational: Textbooks & Study Guides
Country/Region of Manufacture
United Kingdom

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4 out of 5 stars
by jasobyrn727 Jan, 2021
Good ex-library book
Verified purchase: Yes | Condition: Pre-owned

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