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The Advertising Concept Book: Think Now, Design Later by Pete Barry (Hardcover, 2012)

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Get your hands on a copy of "The Advertising Concept Book: Think Now, Design Later" by Pete Barry. This hardcover textbook is a must-have for anyone interested in advertising. With 296 pages of insightful content, this book will take you through the process of designing effective advertisements. The book is written in English and published by Thames & Hudson LTD in 2012. It has a height of 240 mm and a width of 200 mm, making it the perfect size for reading at home or on the go.

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Now thoroughly revised and updated, this systematically presented coursebook tells you everything you need to know about advertising, from how to write copy and choose a typeface, to how agencies work and the different strategies used for print, TV or cinema and other media, including interactive. Exercises throughout help the reader judge their own work and that of others. By getting to the heart of the creative process in a way that other guides don't, the book can help anyone produce better advertising. This new edition features a thoroughly revised and updated chapter on interactive advertising, with new exercises and some thirty new illustrations. 'Invaluable' Creative Review 'Enormously encouraging, practical and entertaining. If this book could stand in front of a class (of creative students) and talk, I'd be out of a job.' Tony Cullingham, Course Director, The Watford Creative Advertising Course, West Herts College