Pulp is the best name for this cologne and it has a fruity burst and intensity about it. Its Kinda like reminds of a slightly overly ripe fruit and there is nothing else that smells like it.
This fragrance can be worn from Spring to Fall in my opinion and last at least 8 hours with 2 sprays. Anything more than 3 sprays will be and overkill. So this fragrance will last you quite a while which makes it an excellent value.
Not everyone will like the fruit note in this so try before you buy.