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Challenger Sale : Taking Control of the Customer Conversation by Brent Adamson and Matthew Dixon (2011, Hardcover)

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And what they discovered may be the biggest shock to conventional sales wisdom in decades. The things that make Challengers unique are replicable and teachable to the average sales rep. Once you understand how to identify the Challengers in your organization, you can model their approach and embed it throughout your sales force.

About this product

Product Identifiers

PublisherPenguin Publishing Group

ISBN-101591844355

ISBN-139781591844358

eBay Product ID (ePID)113957169

Product Key Features

Book TitleChallenger Sale : Taking Control of the Customer Conversation

Number of Pages240 Pages

LanguageEnglish

TopicSales & Selling / Management, Customer Relations, Organizational Behavior, Sales & Selling / General

Publication Year2011

GenreBusiness & Economics

AuthorBrent Adamson, Matthew Dixon

FormatHardcover

Dimensions

Item Height0.9 in

Item Weight14.6 oz.

Item Length9.3 in

Item Width6.2 in

Additional Product Features

Intended AudienceTrade

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by trustible
16 May, 2024
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