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Insanely Simple: The Obsession That Drives Apple's Success by Ken Segall (Paperback, 2012)
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Author: Ken Segall ISBN 10: 0670921181. Title: Insanely Simple: The Obsession That Drives Apples Success Item Condition: used item in a good condition. Will be clean, not soiled or stained.
- Buy it nowInsanely Simple: The Obsession That Drives Apple's Success,Ken Segall
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About this product
Product Information
Simple can be harder than complex. You have to work hard to get your thinking clean to make it simple. But its worth it in the end, because once you get there, you can move mountains . (Steve Jobs, BusinessWeek , May 25, 1998). To Steve Jobs, Simplicity wasn't just a design principle. It was a religion and a weapon. The obsession with Simplicity is what separates Apple from other technology companies. It's what helped Apple recover from near death in 1997 to become the most valuable company on Earth in 2011, and guides the way Apple is organized, how it designs products, and how it connects with customers. It's by crushing the forces of complexity that the company remains on its stellar trajectory. As a creative director, Ken Segall played a key role in Apple's resurrection, helping to create such critical campaigns as 'Think Different' and naming the iMac. Insanely Simple is his insider's view of Jobs' world. It reveals the ten elements of Simplicity that have driven Apple's success - which you can use to propel your own organization. Reading Insanely Simple , you'll be a fly on the wall inside a conference room with Steve Jobs, and on the receiving end of his midnight phone calls. You'll understand how his obsession with Simplicity helped Apple perform better and faster.Product Identifiers
PublisherPenguin Putnam INC International Concepts
ISBN-139780670921188
eBay Product ID (ePID)113984739
Product Key Features
Book TitleInsanely Simple: the Obsession That Drives Apple's Success
AuthorKen Segall
FormatPaperback
LanguageEnglish
TopicManagement, Business
Publication Year2012
TypeTextbook
Number of Pages240 Pages
Dimensions
Item Height234mm
Item Width153mm
Item Weight317g
Additional Product Features
Title_AuthorKen Segall
Country/Region of ManufactureUnited States
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Most relevant reviews
- 11 Dec, 2019
Apples ideology
Disappointed that there was a hand written message to the previous owners on the inside cover and first page. Should be indicated at the point of purchaseVerified purchase: YesCondition: Pre-owned
