Product Information
Smart marketing techniques to get your business noticed. Plan a successful marketing campaign and move your business forward with this fully updated edition of an established bestseller. Packed with practical advice from a team of industry experts, this readable guide features all the latest tools and techniques to help you connect with new customers and retain existing ones. From choosing the right strategy and preparing a marketing plan, to igniting your imagination and producing compelling advertising, you'll be creating a buzz and increasing profits in no time.Product Identifiers
PublisherJohn Wiley & Sons INC International Concepts
ISBN-139781119965169
eBay Product ID (ePID)114004305
Product Key Features
Number of Pages424 Pages
Publication NameMarketing for Dummies
LanguageEnglish
SubjectMarketing
Publication Year2012
TypeTextbook
AuthorAlexander Hiam, Gregory Brooks, Ruth Mortimer, Craig Smith
FormatPaperback
Dimensions
Item Height235 mm
Item Weight796 g
Additional Product Features
Country/Region of ManufactureUnited States
Title_AuthorAlexander Hiam, Craig Smith, Ruth Mortimer, Gregory Brooks