The product is a book titled "Go For No: Yes Is The Destination. No Is How To Get There" by authors Andrea Waltz and Richard Fenton. Published by Embassy Books in 2009, this paperback textbook is aimed at readers interested in economics, finance, business, and management. The book explores the concept that saying "no" can be a powerful tool for achieving goals, while "yes" is the final destination. With 78 pages and written in English, this publication offers insights and guidance on navigating through obstacles and challenges in a business or management context.