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Digital Marketing: Strategy, Implementation and Practice by Dave Chaffey, Fiona Ellis-Chadwick (Paperback, 2012)

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Now in its fifth edition, Digital Marketing (previously Internet Marketing) provides comprehensive, practical guidance on how companies can get the most out of digital media to meet their marketing goals. Digital Marketing links marketing theory with practical business experience through case studies and interviews from cutting edge companies such as eBay and Facebook, to help students understand digital marketing in the real world.

Product Identifiers

PublisherPearson Education The Limited
ISBN-100273746103
ISBN-139780273746102
eBay Product ID (ePID)114909323

Product Key Features

Number of Pages728 Pages
Publication NameDigital Marketing: Strategy, Implementation and Practice
SubjectComputer Science, Computer & IT, Marketing
Publication Year2012
TypeTextbook
AuthorDave Chaffey, Fiona Ellis-Chadwick
Subject AreaComputing: Consumer Books ('technical Trade')
FormatPaperback

Dimensions

Item Height264 mm
Item Weight1346 g
Item Width196 mm
Height264mm
Width196mm
Weight1346g

Additional Product Features

Country/Region of ManufactureUnited Kingdom
Spine27mm

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Digital Marketing Chaffey & Ellis-Chadwick 5th Edition
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Digital Marketing: Strategy, Implementation and Practice Dave Chaffey, Fiona
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