Silverlake Project : Transformation at IBM by Emilio Collar, Victor Tang, Jerry Wind, Patrick R. Houston and Roy A. Bauer (1992, Hardcover)
ThriftBooks (3933921)
98.9% positive Feedback
Price:
US $7.41
Approximately£5.48
+ $11.70 postage
Returns:
Condition:
The Silverlake Project: Transformation at IBM by Bauer, Roy A.; Collar, Emilio; Tang, Victor Missing dust jacket; Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less
- Buy it nowThe Silverlake Project: Transformation at IBM
Oops! Looks like we're having trouble connecting to our server.
Refresh your browser window to try again.
About this product
Product Identifiers
PublisherOxford University Press, Incorporated
ISBN-100195067541
ISBN-139780195067545
eBay Product ID (ePID)1151840
Product Key Features
Book TitleSilverlake Project : Transformation at Ibm
Number of Pages240 Pages
LanguageEnglish
Publication Year1992
TopicIndustries / Computers & Information Technology, General
IllustratorYes
GenreBusiness & Economics
AuthorEmilio Collar, Victor Tang, Jerry Wind, Patrick R. Houston, Roy A. Bauer
FormatHardcover
Dimensions
Item Height1.1 in
Item Weight18.3 Oz
Item Length9.5 in
Item Width6.4 in
Additional Product Features
Intended AudienceTrade
LCCN91-032337
Reviews"This engaging, made-in-the-U.S.A. success story holds weighty lessons for firms of all sizes in many industries."--Publishers Weekly, "Tells of Rochester's remarkable transformation from sinking ship to an industry giant and winner of the Malcolm Baldridge National Quality Award....The story itself is fascinating, but the real message of authors Bauer, Collar, and Tang is that the Silverlake Project taught the Rochesterdivision how to 'act like a business,' rather than a computer maker....IBM's experience in changing from a product-driven to a market-driven approach, its use of employee teams and outside partnerships, its complex coordination of design and manufacturing, and its emphasis on exceeding customerexpectations make this book useful for any manager in the field."--Management Bookshelf, "IBM's experience in changing from a product-driven to a market-driven approach, its use of employee teams and outside partnerships, its complex coordination of design and manufacturing, and its emphasis on exceeding customer expectations make this book useful for any manager in anyfield."--Industry Week, "An insiders' exuberant, albeit candid, account of how a backwater outpost in IBM's empire managed to overcome its shortcomings and produce a new family of computers that not only proved a bestseller but also earned its creators a prestigious Malcolm Baldrige National Quality Award."--KirkusReviews, "An exceptional book...underscores the realities of managing in the '90s. If you read this book, you will certainly find piercing insights about your own private management challenge....Anyone who has ever tried to turn an organization around--to re-shape an organization's being, purpose, andvalue systems--will revel in the airing of some very dirty management laundry by the three authors. But IBM Rochester, as the glistening Baldrige award testifies, discovered how to clean its own laundry."--Tom Brown, Industry Week
TitleLeadingThe
Dewey Edition20
Dewey Decimal338.7/61004/0973
SynopsisBy the mid-1980s, IBM's leadership in computers was under siege, and in fact one of its most respected sites, IBM Rochester (in Minnesota), was in deep trouble. The birthplace of the IBM System/3 and many other profitable mid-range computers, Rochester had become dazzled by its own technological prowess, producing one sophisticated, elegant machine after another. But then it lost touch with its market. The result was disastrous. Rochester's market share of mid-range computers plummeted. But rather than lay down and die, Rochester initiated the most radical cultural change in IBM's history, switching from a product-driven to a market-driven approach to doing business, and set up the Silverlake Project to create a new mid-range computer, the AS/400. It turned out to be a remarkable success. In two short years, the AS/400 was developed, tested, manufactured and launched--an amazing feat in itself--and then it sold more than 25,000 machines worldwide in the first four months on the market. It was the most successful start of any product in the company's history, and continues to be a worldwide success after three years. Now, in The Silverlake Project, three of the major figures behind the AS/400--Roy Bauer, Emilio Collar, and Victor Tang--recount the entire history of Silverlake and the AS/400, a key project that would help win the prestigious Malcolm Baldridge National Quality Award for the Rochester Plant. They describe how engineer and programmer Pete Hansen set up the skunk works that would develop the AS/400, how Tom Furey, an outsider from the East Coast, took charge of the development lab and fashioned IBM Rochester into the corporate exemplar of a market-driven enterprise. But most important, the authors outline twelve marketing principles behind this remarkable success. They discuss how to bring customers in at the very beginning, how to select strategic alliances, how to target markets, how to prioritize a strategic decision, how to launch a new product creatively and effectively, and how to keep the momentum going after the launch. The emphasis throughout is on a non-hierarchical, bottom-up idea flow that lets employees and customers influence product development; in light of this, the authors also discuss how others can make their case with corporate headquarters. All twelve principles drawn from the AS/400 experience can be applied to any product in any market. Together, they provide a revolutionary way to approach business, one which will be of value to executives no matter how large or small their corporation may be. This powerful narrative, as told by Patrick Houston, former Business Week writer, gives the inside story of one of the most successful computers in IBM history. For anyone curious about skunk works, product development, organizational transformation, the computer industry, or IBM, The Silverlake Project will be revealing., By the mid-1980s, IBM's leadership in computers was under siege, and in fact one of its most respected sites, IBM Rochester (in Minnesota), was in deep trouble. The birthplace of the IBM System/3 and many other profitable mid-range computers, Rochester had become dazzled by its own technological prowess, producing one sophisticated, elegant machine after another. But then it lost touch with its market. The result was disastrous. Rochester's market share of mid-range computers plummeted. But rather than lay down and die, Rochester initiated the most radical cultural change in IBM's history, switching from a product-driven to a market-driven approach to doing business, and set up the Silverlake Project to create a new mid-range computer, the AS/400. It turned out to be a remarkable success. In two short years, the AS/400 was developed, tested, manufactured and launched--an amazing feat in itself--and then it sold more than 25,000 machines worldwide in the first four months on the market. It was the most successful start of any product in the company's history, and continues to be a worldwide success after three years. Now, in The Silverlake Project , three of the major figures behind the AS/400--Roy Bauer, Emilio Collar, and Victor Tang--recount the entire history of Silverlake and the AS/400, a key project that would help win the prestigious Malcolm Baldridge National Quality Award for the Rochester Plant. They describe how engineer and programmer Pete Hansen set up the skunk works that would develop the AS/400, how Tom Furey, an outsider from the East Coast, took charge of the development lab and fashioned IBM Rochester into the corporate exemplar of a market-driven enterprise. But most important, the authors outline twelve marketing principles behind this remarkable success. They discuss how to bring customers in at the very beginning, how to select strategic alliances, how to target markets, how to prioritize a strategic decision, how to launch a new product creatively and effectively, and how to keep the momentum going after the launch. The emphasis throughout is on a non-hierarchical, bottom-up idea flow that lets employees and customers influence product development; in light of this, the authors also discuss how others can make their case with corporate headquarters. All twelve principles drawn from the AS/400 experience can be applied to any product in any market. Together, they provide a revolutionary way to approach business, one which will be of value to executives no matter how large or small their corporation may be. This powerful narrative, as told by Patrick Houston, former Business Week writer, gives the inside story of one of the most successful computers in IBM history. For anyone curious about skunk works, product development, organizational transformation, the computer industry, or IBM, The Silverlake Project will be revealing., This powerful narrative, as told by Patrick Houston, former Business Week writer, gives the inside story of one of the most successful computers in IBM history. For anyone curious about skunk works, product development, organizational transformation, the computer industry, or IBM, The Silverlake Project will be revealing. Book jacket.
LC Classification NumberHD9696.C64.I483135
All listings for this product
Be the first to write a review
