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Webs of Influence: The Psychology of Online Persuasion: The Psychology of Online Persuasion by Nathalie Nahai (Paperback, 2012)
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Author: Nathalie Nahai. Number Of Pages: 288.
- Buy it nowWebs of Influence: The Psychology of Online Persuasion - Nathalie Nahai
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About this product
Product Information
As legions of businesses scramble to set up virtual-shop, we face an unprecedented level of competition to win over and keep new customers online. At the forefront of this battleground is your ability to connect with your customers, nurture your relationships and understand the psychology behind what makes them click. In this book The Web Psychologist, Nathalie Nahai, expertly draws from the worlds of psychology, neuroscience and behavioural economics to bring you the latest developments, cutting edge techniques and fascinating insights that will lead to online success. Webs of Influence delivers the tools you need to develop a compelling, influential and profitable online strategy which will catapult your business to the next level - with dazzling results.Product Identifiers
PublisherPearson Education The Limited
ISBN-139780273772958
eBay Product ID (ePID)115564131
Product Key Features
Number of Pages288 Pages
Publication NameWebs of Influence: the Psychology of Online Persuasion: the Psychology of Online Persuasion
LanguageEnglish
SubjectManagement, Marketing, Business
Publication Year2012
TypeTextbook
AuthorNathalie Nahai
FormatPaperback
Dimensions
Item Height234 mm
Item Weight520 g
Item Width159 mm
Additional Product Features
Country/Region of ManufactureUnited Kingdom
Title_AuthorNathalie Nahai
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Most relevant reviews
- 01 Dec, 2017
Terrific book
Outstanding book. Informed, interesting and practical. If you are thinking of expanding into using social media for business...do your self a favour and read this, not all the fluffy stuff there is out there.Verified purchase: YesCondition: Pre-owned
