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Advertising: strategy, creativity and media by Graham Hughes, Chris Fill, Scott De Francesco (Paperback, 2012)
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Advertising Strategy, Creativity and Media by Chris Fill, Graham Hughes, Scott De Francesco 9780273760894 (Paperback, 2012) Delivery UK delivery is usually within 6 to 8 working days. International delivery varies by country, please see the Wordery store help page for details.
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About this product
Product Information
The book covers advertising from top to bottom, with extensive coverage of traditional and contemporary approaches to all advertising media and a wealth of contemporary examples from around Europe and beyond. This book is the essential companion for undergraduate, postgraduate and professional students studying Advertising, Media and related subjects.Product Identifiers
PublisherPearson Education The Limited
ISBN-139780273760894
eBay Product ID (ePID)115599432
Product Key Features
Number of Pages416 Pages
Publication NameAdvertising: Strategy, Creativity and Media
LanguageEnglish
SubjectManagement, Advertising, Business
Publication Year2012
TypeTextbook
AuthorGraham Hughes, Chris Fill, Scott De Francesco
FormatPaperback
Dimensions
Item Height266 mm
Item Weight990 g
Item Width194 mm
Additional Product Features
Country/Region of ManufactureUnited Kingdom
Title_AuthorScott De Francesco, Graham Hughes, Chris Fill
