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Focus Group Research by Martha Ann Carey, Jo-Ellen Asbury (Paperback, 2012)

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Focus Group Research, Paperback by Carey, Martha Ann; Asbury, Jo-ellen; Tolich, Martin (FRW), ISBN 1611322561, ISBN-13 9781611322569, Brand New, Free P&P in the UK Through case examples and sample analyses, Carey (PhD, RN; consulting firm, PA) and Asbury (psychology, Stevenson U.) introduce the focus group approach to researching information, and explain when it is appropriate, its psychosocial foundations, methods, and ethics. They discuss issues relating to planning, sampling, special populations, and reporting findings. Includes a sample recruitment letter, sample checklist, glossary, and bibliography. Annotation ©2012 Book News, Inc., Portland, OR ()

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This volume provides a thorough introduction to creating and conducting focus group research projects. Carey and Asbury provide background on the history of focus groups then document the best practices in conducting a study using them. They also provide valuable advice on how to conduct a fair and accurate analysis of minorities and other vulnerable groups within the population at large. This book is an excellent introduction for any researcher looking to utilize focus groups in their next project.