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Beam, Straight Up: The Bold Story of the First Family of Bourbon by Fred Noe, Jim Kokoris (Hardcover, 2012)

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Beam, Straight Up : The Bold Story of the First Family of Bourbon, Hardcover by Noe, Fred; Kokoris, Jim (CON), ISBN 1118378369, ISBN-13 9781118378366, Brand New, Free P&P in the UK Presents a history of the family-owned company, sharing a family history, and the evolution of bourbon, including Fred's experiences "growing up Beam;" and his business insights on how to maintain and grow a revered brand.

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An insider's look at the Jim Beam brand, from a 7th generation Master Distiller Written by the 7th generation Beam family member and Master Distiller, Frederick Booker Noe III, Beam, Straight Up is the first book to be written by a Beam, the family behind the 217-year whiskey dynasty and makers of one of the world's best-selling bourbons. This book features family history and the evolution of bourbon, including Fred's storied youth growing up Beam in Bardstown, Kentucky; his transition from the bottling line to renowned global bourbon ambassador; and his valuable business insights on how to maintain and grow a revered brand. Includes details of Fred Noe's life on the road, spreading the bourbon gospel Describes Fred's journey to becoming the face of one of America's most iconic brands Shares a simple primer on how bourbon is made Offers cocktail and food recipes For anyone wanting a behind the scenes look at Jim Beam, and an understanding of the bourbon industry, Beam, Straight Up will detail the family business, and its role in helping to shape it.