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Strategic Marketing by Nigel Piercy, David Cravens (Paperback, 2012)

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item 1 Strategic Marketing (Asia Higher Education Business & Economics Marketing),Davi
£3.28
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item 2 Strategic Marketing (Int'l Ed) By David W. Cravens, Nigel Piercy
£3.50
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item 3 Strategic Marketing (Asia Higher Education Business & Economics Marketing)-Davi
£3.96
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item 4 Strategic Marketing by Piercy, Nigel Book The Cheap Fast Free Post
£4.70
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item 5 Strategic Marketing, Cravens, David W. & Piercy, Nigel, Used; Very Good Book
£5.58
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item 6 Strategic Marketing Paperback Piercy Cravens
£5.66
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item 7 Strategic Marketing Paperback Piercy Cravens
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About this product

Product Information

Designed around the marketing strategy process with a clear emphasis on analysis, planning, and implementation, this text and casebook discusses the concepts and processes for gaining a competitive advantage in the marketplace. The new edition of Strategic Marketing uses a decision-making process to examine the key concepts and issues involved in analyzing and selecting strategies. Marketing strategy is considered from a total business perspective, examining marketing strategy beyond the traditional emphasis on marketing functions. The length and design of the book offer flexibility in the use of the text material and cases. New features and updated cases have made this text the most relevant text in the market today.

Product Identifiers

Publisher
Mcgraw-Hill Education
ISBN-13
9780071326230
eBay Product ID (ePID)
116042258

Product Key Features

Author
Nigel Piercy, David Cravens
Publication Name
Strategic Marketing
Format
Paperback
Language
English
Subject
Marketing
Publication Year
2012
Type
Textbook
Number of Pages
768 Pages

Dimensions

Item Height
255mm
Item Width
203mm
Item Weight
1195g

Additional Product Features

Title_Author
Nigel Piercy, David Cravens
Country/Region of Manufacture
United States

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Strategic Marketing by Nigel Piercy, David Cravens (Paperback, 2012)

All listings for this product

item 1 Strategic Marketing (Asia Higher Education Business & Economics Marketing),Davi

item 2 Strategic Marketing (Int'l Ed) By David W. Cravens, Nigel Piercy

item 3 Strategic Marketing (Asia Higher Education Business & Economics Marketing)-Davi

item 4 Strategic Marketing by Piercy, Nigel Book The Cheap Fast Free Post

item 5 Strategic Marketing, Cravens, David W. & Piercy, Nigel, Used; Very Good Book

item 6 Strategic Marketing Paperback Piercy Cravens

item 7 Strategic Marketing Paperback Piercy Cravens

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

Best-selling in Adult Learning & University

Secrets Of Mental Math: The Mathemagician's Guide to Lightening Calculation and Amazing Maths Tricks by Arthur Benjamin, Michael Shermer (Paperback, 2006)

Behave: The Biology of Humans at Our Best and Worst by Robert M Sapolsky (Paperback, 2018)

Never Split the Difference: Negotiating as if Your Life Depended on It by Chris Voss, Tahl Raz (Paperback, 2017)

Die with Zero: Getting All You Can from Your Money and Your Life by Bill Perkins (Paperback, 2021)

Code of Practice for In-service Inspection and Testing of Electrical Equipment by The Institution of Engineering and Technology (Paperback, 2020)

On Palestine by Noam Chomsky, Ilan Pappe (Paperback, 2015)

The Master and His Emissary: The Divided Brain and the Making of the Western World by Iain McGilchrist (Paperback, 2019)

Save on Adult Learning & University

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KS1 English Year 1 Handwriting Targeted Practice Book (CGP Year 1 English)

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