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Strategic Marketing Problems by Robert Peterson and Roger Kerin (2012, Hardcover)

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Strategic Marketing Problems: Cases and Comments balances the concepts and tools useful for solving marketing problems with numerous case studies that challenge readers to apply what they’ve learned.

About this product

Product Identifiers

PublisherPrentice Hall PTR

ISBN-100132747251

ISBN-139780132747257

eBay Product ID (ePID)117239121

Product Key Features

Number of Pages752 Pages

LanguageEnglish

Publication NameStrategic Marketing Problems

Publication Year2012

SubjectMarketing / General

FeaturesRevised

TypeTextbook

Subject AreaBusiness & Economics

AuthorRobert Peterson, Roger Kerin

FormatHardcover

Dimensions

Item Height1.2 in

Item Weight53.6 Oz

Item Length11 in

Item Width8.7 in

Additional Product Features

Edition Number13

Intended AudienceCollege Audience

LCCN2012-018183

Dewey Edition23

IllustratedYes

Dewey Decimal658.8/02

Edition DescriptionRevised edition

Table Of ContentChapter 1: Foundations of Strategic Marketing Management Chapter 2: Financial Aspects of Marketing Management Chapter 3: Marketing Decision Making and Case Analysis Chapter 4: Opportunity Analysis, Market Segmentation, and Market Targeting Chapter 5: Product and Service Strategy and Brand Management Chapter 6: Integrated Marketing Communication Strategy and Management Chapter 7: Marketing Channel and Supply Chain Strategy and Management Chapter 8: Pricing Strategy and Management Chapter 9: Marketing Strategy Reformulation: The Control Process Chapter 10: Global Marketing Strategy and Management

SynopsisStrategic Marketing Problems: Cases and Comments balances the concepts and tools useful for solving marketing problems with numerous case studies that challenge readers to apply what they've learned.

LC Classification NumberHF5415.135.K47 2012