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Strategic Marketing Problems by Robert Peterson and Roger Kerin (2012, Hardcover)

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Authors : Roger A. Kerin. Binding : hardcover.

About this product

Product Identifiers

PublisherPrentice Hall PTR

ISBN-100132747251

ISBN-139780132747257

eBay Product ID (ePID)117239121

Product Key Features

Number of Pages752 Pages

LanguageEnglish

Publication NameStrategic Marketing Problems

Publication Year2012

SubjectMarketing / General

FeaturesRevised

TypeTextbook

Subject AreaBusiness & Economics

AuthorRobert Peterson, Roger Kerin

FormatHardcover

Dimensions

Item Height1.2 in

Item Weight53.6 Oz

Item Length11 in

Item Width8.7 in

Additional Product Features

Edition Number13

Intended AudienceCollege Audience

LCCN2012-018183

Dewey Edition23

IllustratedYes

Dewey Decimal658.8/02

Edition DescriptionRevised edition

Table Of ContentChapter 1: Foundations of Strategic Marketing Management Chapter 2: Financial Aspects of Marketing Management Chapter 3: Marketing Decision Making and Case Analysis Chapter 4: Opportunity Analysis, Market Segmentation, and Market Targeting Chapter 5: Product and Service Strategy and Brand Management Chapter 6: Integrated Marketing Communication Strategy and Management Chapter 7: Marketing Channel and Supply Chain Strategy and Management Chapter 8: Pricing Strategy and Management Chapter 9: Marketing Strategy Reformulation: The Control Process Chapter 10: Global Marketing Strategy and Management

SynopsisStrategic Marketing Problems: Cases and Comments balances the concepts and tools useful for solving marketing problems with numerous case studies that challenge readers to apply what they've learned.

LC Classification NumberHF5415.135.K47 2012