Picture 1 of 1

Stock photo

Copywriting: Successful Writing for D Mark Shaw Paperback New - Picture 1 of 1

Copywriting, Second edition: Successful Writing for Design, Advertising and Marketing by Mark Shaw (Paperback, 2012)

Bookends UK (37159)

99.7% positive Feedback

Price:

£12.95

Free 3 day delivery

Estimated between Sat, 14 Jun and Mon, 16 Jun

Returns:

30 days return. Buyer pays for return postage. If you use an eBay delivery label, it will be deducted from your refund amount.

Condition:

New

However, there are simple techniques you can employ to craft strong written content with ease. Using a series of exercises and up-to-date illustrated examples of award-winning campaigns and communication, Copywriting, Second Edition takes you through step-by-step processes that can help you to write content quickly and effectively.

About this product

Product Information

Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. This new, expanded edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogues, company magazines and internal communications. Using a series of exercises and up-to-date illustrated examples of award-winning campaigns and communication, Copywriting, Second Edition takes you through step-by-step processes that can help you to write content quickly and effectively. Including insightful interviews from leading copywriters, as well as illustrated case studies of major brands that explore the challenges involved in creating cutting-edge copy, this book will provide you with all the tools you need to become a confident and versatile creative copywriter.