About this product

Product Identifiers

PublisherBloomsbury Publishing

ISBN-100313275696

ISBN-139780313275692

eBay Product ID (ePID)117850

Product Key Features

Number of Pages296 Pages

LanguageEnglish

Publication NameCorporate Magazines of the United States

SubjectHuman Resources & Personnel Management, Journalism, General, Business Writing

Publication Year1992

TypeTextbook

AuthorSam Riley

Subject AreaLanguage Arts & Disciplines, Business & Economics

SeriesHistorical Guides to the World's Periodicals and Newspapers Ser.

FormatHardcover

Dimensions

Item Height0.7 in

Item Weight21 Oz

Item Length9.2 in

Item Width6.1 in

Additional Product Features

Intended AudienceCollege Audience

LCCN91-033481

Reviews"Riley is professor of communications at Virginia Polytechnic Institute and also a prolific compiler of reference books on print media. Corporate Magazines of the United States is part of the Greenwood series Historical Guides to the World's Periodicals and Newspapers. In this particular title, Riley and 26 other media professors provide a history of 324 corporate magazines. Unfortunately, only 51 titles receive a detailed analysis; the others are relegated to listings in several appendixes. The justifications for this book are that corporate publications tend to receive limited attention in the standard periodical directories and that many of them deserve better because they have substantial readerships and have been around for several decades. A random sampling of 25 titles substantiates this claim. Only two were mentioned in Writers Market, and six were covered in Magazines for Libraries. An introduction provides information on the purposes of corporate magazines and helps define the scope of this book. The 51 signed articles that make up the bulk of the text are arranged alphabetically by title from American Heritage of Invention & Technology to The World Booker. They are two or more pages in length. A typical entry gives a detailed history, notes changes in format and editors, mentions significant writers, and cites specific articles as examples of interests. Citations for sources of this information are given. Also at the end of the article are locations where magazines can be found, e.g., Library of Congress, corporate office. Title changes, volume numbering, publishers and place of publication, editors, and circulation figures are also listed. Rounding out this book are three appendixes. The first is a chronology of corporate magazines profiled by year founded; the second shows the state locations of magazines profiled. The third appendix lists titles with frequency, founding date, and location of the sponsoring corporation for corporate magazines not profiled. Concluding the book is a list of contributors with their affiliations. There also is an index similar to others in the series. Information on corporate magazines is frequently difficult to locate. Free Magazines for Libraries (3d ed., McFarland, 1989) describes hundreds of periodicals, many of them corporate magazines, but it doesn't provide historical information on them. Recommended for comprehensive business or journalism collections." Wilson Library Bulletin, "The well-written profiles have been contributed by 29 academics, usually professors of communication and journalism." ARBA

Dewey Edition20

Number of Volumes1 vol.

IllustratedYes

Dewey Decimal070.486

Table Of ContentIntroduction Profiles of Corporate Magazines Appendix A: Chronology of Corporate Magazines Profiled, by Year Founded Appendix B: Location of Magazines Profiled, by State Appendix C: Corporate Magazines Not Profiled Index

SynopsisThis reference book profiles corporate magazines, those sponsored by and produced for a single business firm. Some of these periodicals are internal, aimed at the company's own employees and retirees. Others are mainly external and are directed at a broader audience of stockholders, customers, and readers outside the corporation's immediate family. Still others have a dual role, and target both internal and external audiences. Some of these magazines are quite old--the oldest profiled here dates from 1865. Some have enormous circulations, the largest having reached nearly 12 million bimonthly, though they rarely produce circulation revenue. This is the first book to fully consider this genre of magazine publishing. Journalism and communication scholars examine a representative sample of 52 of these magazines in individual descriptive essays, each with appended publishing history and information sources. Bibliographic information is necessarily limited. Entries are arranged alphabetically and each entry appears in additional appendixes which classify the profiled magazine by founding date and geographic location. An end-of-volume appendix provides brief data on 232 additional magazines.

LC Classification NumberPN4888