About this product

Product Identifiers

PublisherPalgrave Macmillan The Limited

ISBN-100333736249

ISBN-139780333736241

eBay Product ID (ePID)119195343

Product Key Features

Book TitleHandbook of Commercial Banking : Strategic Planning for Growth and Survival in the New Decade

Number of PagesXv, 463 Pages

LanguageEnglish

Publication Year1998

TopicBanks & Banking, Management Science, Industries / Financial Services, Strategic Planning

IllustratorYes

GenreBusiness & Economics

AuthorDimitris N. Chorafas

FormatHardcover

Dimensions

Item Weight26.7 Oz

Item Length8.5 in

Item Width5.5 in

Additional Product Features

Dewey Edition21

Reviews'With a range of geographically diverse studies it contrives to raise all the main issues and challenges confronting commercial banking today. Mr Chorafas is an international management consultant with an impressive pedigree. This wide-ranging work will be helpful to managers at all levels and, as Barclays Brandon Davies writes in his foreword, the author's great merit is that he does not just convey facts, he makes you think.' - CIB News

Number of Volumes1 vol.

Dewey Decimal332.1/2

Table Of ContentTHE NEED FOR COMMERCIAL BANKING STRATEGY Money, the Banks and the Bankers Goals of a Strategy in Retail Banking Financial Services Offered by Banks and Non-Banks Strategic Planning and the Quality of Services in Retail Banking Facing the Invasion of the Banks' Business by Mutual Funds and Managing the Process of Change MARKETING AND COMPETITION Retail Banking Strategies and the Marketing Functions Relationship Banking, Customer Mirror, and the Branch Office Network A Popular Marketing Policy: Direct Banking The Profitable Business of Private Banking Wealth Management, Banking Contracts and Lasting Customer Relationships PRICING AND PROFITABILITY Setting a Pattern of Products, Markets and Bank Profitability Managing Research and Development in Retail Banking Economic and Financial Studies which Affect Investment Policies The Choice of a Strategy for Loans Pricing Financial Products and Services

SynopsisHandbook of Commercial Banking is the first book to comprehensively address strategic planning issues in the financial industry. Based on the author's extensive consultancy experience, the book develops a flexible plan to help banking professionals think through the strategic issues of this important financial sector. Beginning with a discussion on the need for a commercial banking strategy and the affects this has on the banks and their competition, the book moves on to outline various issues including; the role of marketing in commercial banking; relationship banking and the branch office network; private and direct banking; pricing financial products and services and credit and market risk. The author has also included a large range of case-studies which are geographically diverse and will provide the reader with a valuable breadth of reference.

LC Classification NumberHG1501-3550