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Bullseye Marketing : How to Grow Your Business Faster by Louis Gudema (2018, Trade Paperback)

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Bullseye Marketing: How to Grow Your Business Faster by Gudema, Louis Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less

About this product

Product Identifiers

PublisherWedgewood Press

ISBN-10173220361X

ISBN-139781732203617

eBay Product ID (ePID)12038377175

Product Key Features

Book TitleBullseye Marketing : How to Grow Your Business Faster

Number of Pages382 Pages

LanguageEnglish

TopicMarketing / Direct, Advertising & Promotion

Publication Year2018

IllustratorYes

GenreBusiness & Economics

AuthorLouis Gudema

FormatTrade Paperback

Dimensions

Item Height1 in

Item Weight24.2 Oz

Item Length9 in

Item Width6 in

Additional Product Features

Intended AudienceTrade

ReviewsFor years, small- and mid-sized business have been the jobs-growth engine of the U.S. economy. In Bullseye Marketing, Louis Gudema lays out both a strategic framework as well as detailed specific steps that small and mid-sized businesses can use to accelerate growth, improve their competitive position and fuel job creation. Ron Bloom Former "Car Czar" and Assistant to President Obama for Manufacturing Policy Love it! Bullseye Marketing strips the madness away from the traditional paralysis-by-analysis of marketing plans and guides the modern marketer towards an impact target. In a world where low hanging fruit is often overlooked - Bullseye paints a winning equation of making the biggest impact today while setting the foundation for (r)evolutionary marketing success David Maffei President of Akumina Bullseye Marketing is a business book with no BS. Why boil the ocean in trying to understand how to market your product or service and get sales into the pipeline? Three phases: Leverage your existing assets. Focus on the Buy Now prospect. Build awareness and your brand. Simple steps. Data driven. Comprehensive. This marketing How-To must be on your bookshelf or Kindle today. Jeanne Hopkins Executive Vice President and CMO at Ipswitch Leading companies are gaining a tremendous competitive advantage by taking advantage of all of the bells and whistles of modern marketing. In Bullseye Marketing, Louis Gudema provides a path for people in companies that aren't yet exploiting these tools and techniques to successfully ramp up these programs and gain a similar advantage for themselves. Jill Rowley Chief Growth Officer at Marketo \Bullseye Marketing hits the mark. It strips away jargon and consultant-speak to help you, a small or medium business leader, caught in the crosshairs of change, turn things around. Reading a few chapters can help you solve today's problems. Reading more of them will help you connect meaningfully and profitably with current and new customers. Louis lays out the steps that work. Your job is to follow them.\ Mike Wittenstein Founder of StoryMiners and former IBM Global Services eVisionary Companies that want to achieve real growth need to focus their marketing efforts on the resources they have, the customer who want to hear from them, and optimizing results based on increases in real business and sales. In Bullseye Marketing, Louis Gudema outlines exactly how to grow your business faster using the latest strategic and practical marketing techniques that any business can use today to ignite their growth. Michael Brenner CEO of Marketing Insider Group and co-author of The Content Formula Bullseye Marketing is not only useful, it is very good! It contains both strategy and tactics for effective marketing. It is a book that I will keep handy to refer to when initiating new marketing initiatives. Mari Ryan CEO of Advancing Wellness Author of The Thriving Hive Bullseye Marketing provides a proven, pragmatic method to increase sales. It puts the focus first on how to cost-effectively leverage what Louis calls existing 'marketing assets'. Check this out before you pour more marketing dollars down the customer acquisition rat hole. Bullseye Marketing shows you how to do it much faster with a significantly higher ROI. Kim Wallace Co-author of Why People Don't Buy Things

SynopsisCompanies that market better and more grow faster, but people at many companies are overwhelmed by the dozens of marketing options and thousands of software packages - not to mention the competing claims of vendors. With his unique Bullseye Marketing approach, Louis Gudema cuts through the noise and prioritizes the fastest, least expensive ways for companies to increase leads and sales while delaying slower, more expensive programs. Ironically, many companies do the exact opposite, starting with programs like social media and content marketing that can take a couple of years or longer to produce significant results. In this book you'll learn: The "marketing assets" that every company has but few fully utilize How to implement the three-phase Bullseye Marketing approach: Fully exploit your existing marketing assets Sell to people who want to buy now Cast a wider net with long-term awareness and branding programs Which marketing software programs are most useful when building out a marketing program How to build a modern marketing team The agile marketing method that is perfect for implementing the Bullseye approach How to bridge the gap between marketing goals and business goals Useful for almost any company, Bullseye Marketing is especially so for small- and mid-sized businesses with up to 1,000 employees. Bullseye Marketing includes 100s of tips and best practices that you can start using now to improve your business results. And interviews with modern marketing experts Ann Handley, Scott Brinker, Evan Kirstel, Gini Dietrich, Jeanne Hopkins, Jim Ewel, James Carbary and Zorian Rotenberg., In Bullseye Marketing, Louis Gudema describes an intuitive, three-phase marketing method for companies to grow faster. The book includes hundreds of tips and best practices, and over 100 full-color examples.