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I love Aveda brilliant humectant pomade -- have used it on/off over decades (whenever i'm wearing my hair shorter, with lchoppy layers, so as to enhance curl). It smells GREAT. A little goes a LONG way -- use too much and you'll be sorry! There's NOTHING ELSE LIKE IT out there --- neither other salon brands nor drugstore product can be found to do what this stuff does. Decades of experience here. Started using it when I was 19 and now I'm 53. Have been through many jars of this stuff over the years, and just recently cut hair somewhat short and choppy so I ordered a jar. It's EXACTLY the same as I remembered. Love. This. Stuff.
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