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International Digital Marketing in China : Regional Characteristics and Global Challenges by Lala Hu (2021, Trade Paperback)
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ISBN-13: 9783030381622, 978-3030381622. This book examines key issues in international digital marketing in China from a theoretical and empirical perspective. The book goes on to present original empirical studies and an investigation into recent challenges and opportunities for international firms in the fashion sector.
- Buy it nowInternational Digital Marketing in China - 9783030381622
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About this product
Product Identifiers
PublisherSpringer International Publishing A&G
ISBN-103030381625
ISBN-139783030381622
eBay Product ID (ePID)12049041677
Product Key Features
Book TitleInternational Digital Marketing in China : Regional Characteristics and Global Challenges
Number of PagesXv, 99 Pages
LanguageEnglish
TopicMarketing / General, Commerce, International / General
Publication Year2021
IllustratorYes
GenreBusiness & Economics
AuthorLala Hu
FormatTrade Paperback
Dimensions
Item Weight16 oz.
Item Length8.3 in
Item Width5.8 in
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