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Digital Marketing by Fiona Ellis-Chadwick and Dave Chaffey (2022, Trade Paperback)

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Global Edition has. The content of Global Edition is. English version. It is NOT US Hardcover Edition. The Cover Design &ISBN is different than US Edition. identical to the US edition. ______________________________________________________________________________________________________________________ _____.

About this product

Product Identifiers

PublisherPearson Education

ISBN-10129240096X

ISBN-139781292400969

eBay Product ID (ePID)12057252608

Product Key Features

Number of Pages560 Pages

LanguageEnglish

Publication NameDigital Marketing

SubjectCommerce

Publication Year2022

TypeTextbook

AuthorFiona Ellis-Chadwick, Dave Chaffey

Subject AreaBusiness & Economics

FormatTrade Paperback

Dimensions

Item Height0.8 in

Item Weight36.8 Oz

Item Length10.5 in

Item Width8.7 in

Additional Product Features

Edition Number8

Intended AudienceCollege Audience

LCCN2021-049493

Dewey Edition23

IllustratedYes

Dewey Decimal658.87202854

Table Of ContentBrief Contents Preface About the authors Acknowledgements Part 1: Digital marketing fundamentals Introducing digital marketing Online marketplace analysis: micro-environment The digital macro-environment Part 2: Digital marketing strategy development Digital marketing strategy Digital branding and the marketing mix Data-driven relationship marketing using digital platforms Part 3: Digital marketing: implementation and practice Delivering the digital customer experience Campaign planning for digital media Marketing communications using digital media channels Evaluation and improvement of digital channel performance Glossary Index Credits

SynopsisDiscover more about effective Digital Marketing strategies and practices, and expand your knowledge of the field, learning from the success stories of some of the biggest brands. Digital Marketing, 8th edition is a market-leading text, providing you with the most comprehensive guide to the strategies, techniques, and online trends that have transformed the way companies communicate with their consumer audiences today. The text, known for its clear structure and accessible content, offers you valuable insight into the main principles and aspects of Digital Marketing. The eighth edition has been comprehensively updated to help you learn more about the success factors of a digital marketing strategy, using key techniques in the area, including search, social media and content marketing, conversion optimisation, and marketing automation. It also introduces increased data-driven marketing techniques with many new examples covering digital analytics, artificial intelligence, and machine learning. This latest edition also links marketing theory with practical business experience to help you understand digital marketing in the real world through case studies from market-leading and cutting-edge companies such as ASOS, Spotify, and L'Oreal. Many useful features include self-assessment exercises and discussion questions to self-test your knowledge and understanding of the topics. With the 'Essential Digital Skills' boxes guiding you into developing key skills you will later need in the workplace, this leading textbook is a must-have guide for students and professionals. Pearson, the world's learning company., Introduce your students to Digital Marketing with this industry-leading text. Digital Marketing, 8th edition is the complete guide in the field, presenting the latest strategies and case studies. Featuring updated topics and exercises, this must-have book will support your teaching and help your students build their skills around the subject., Discover more about effective Digital Marketing strategies and practices, and expand your knowledge of the field, learning from the success stories of some of the biggest brands. Digital Marketing, 8th edition is a market-leading text, providing you with the most comprehensive guide to the strategies, techniques, and online trends that have transformed the way companies communicate with their consumer audiences today. The text, known for its clear structure and accessible content, offers you valuable insight into the main principles and aspects of Digital Marketing. The eighth edition has been comprehensively updated to help you learn more about the success factors of a digital marketing strategy, using key techniques in the area, including search, social media and content marketing, conversion optimisation, and marketing automation. It also introduces increased data-driven marketing techniques with many new examples covering digital analytics, artificial intelligence, and machine learning. This latest edition also links marketing theory with practical business experience to help you understand digital marketing in the real world through case studies from market-leading and cutting-edge companies such as ASOS, Spotify, and L'Oréal. Many useful features include self-assessment exercises and discussion questions to self-test your knowledge and understanding of the topics. With the 'Essential Digital Skills' boxes guiding you into developing key skills you will later need in the workplace, this leading textbook is a must-have guide for students and professionals. Pearson, the world's learning company.

LC Classification NumberHF5415.1265.C455