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About this product
Product Identifiers
PublisherRoutledge
ISBN-101032281170
ISBN-139781032281179
eBay Product ID (ePID)12059001348
Product Key Features
Number of Pages214 Pages
Publication NameResearch Methods in Luxury Management
LanguageEnglish
Publication Year2023
SubjectIndustries / Fashion & Textile Industry, Research & Development, Economics / General, Marketing / Research
TypeTextbook
Subject AreaBusiness & Economics
AuthorKelly MENG, Michael J. G. Parnwell
SeriesMastering Luxury Management Ser.
FormatHardcover
Dimensions
Item Length9.7 in
Item Width6.9 in
Additional Product Features
Intended AudienceCollege Audience
LCCN2022-057606
Dewey Edition23
IllustratedYes
Dewey Decimal658.8
Table Of Content1. Research Methods in Luxury Management: Introduction and Overview 2. The Field of Luxury Research 3. Identifying a Luxury Management Research Topic 4. Luxury Research Approach and Research Design 5. Sources of Data for Luxury Research 6. Methods for Luxury Research 7. Analysing Luxury Research Data 8. Writing Up and Presenting Luxury Research Findings 9. Applying Research Findings to the Field of Luxury Management 10. Review and Learning Resources
SynopsisThis is one of the first textbooks to explore the research process within the specific context of luxury brand management., This is one of the first textbooks to explore the research process within the specific context of luxury brand management. It adopts a case-rich approach, informed by original research, to guide the reader through the various stages of the research process from conception to completion and application. Beginning with a summary of past and present research in the field of luxury, the book then outlines the fundamental principles of research, paying particular attention to representativeness and contextualisation, before guiding readers through the intricacies of research design. Further topics include the nature of data in the field of luxury, the research challenges facing luxury practitioners, quantitative and qualitative research methods for luxury brand management specialists, analytical techniques, and guidance for presenting and applying research findings within the luxury environment. Real-world examples and case studies are provided in each chapter, and the book rounds off with some review challenges and problem-solving exercises to facilitate self-learning. Research Methods in Luxury Management is essential reading for postgraduate and advanced undergraduate courses in luxury brand management, luxury marketing and luxury strategy. It will also be a useful tool for practitioners and problem-solvers within and beyond the luxury industry., * First book that considers research methods within the luxury context. * Each aspect is supported by real-life case studies and examples from international luxury brands. * Pedagogy to aid learning is integrated throughout, including review challenges and problem-solving exercises. * Supplemented by online resources, including chapter-by-chapter PowerPoint slides.
LC Classification NumberHD9999.L852P37 2023
