I've been using the Avon Anew products for years & find great deals shopping on eBay. I've had allergic reactions to other anti-aging products & this one is wonderful on my skin. This works better than a lot of the more expensive brands & I'm very satisfied with this product. I'll be 49 this year & most people guess my age to be 35-40 so I'd have to say...it does a great job!!!