Stock photo

Retail Truths: the Unconventional Wisdom of Retailing by Chip Averwater (2013, Trade Paperback)

plumcirclebooks (356736)

99.8% positive Feedback

Price:

US $2.89

Approximately£2.17

+ $18.11 postage

Estimated delivery Mon, 2 Jun - Tue, 10 Jun

Returns:

30 days return. Buyer pays for return postage. If you use an eBay delivery label, it will be deducted from your refund amount.

Condition:

New

Special Request: Depending on timing, accommodation of is not always practical.

About this product

Product Identifiers

PublisherLeonard Corporation, Hal

ISBN-100983979073

ISBN-139780983979074

eBay Product ID (ePID)124454724

Product Key Features

Book TitleRetail Truths: the Unconventional Wisdom of Retailing

Number of Pages384 Pages

LanguageEnglish

TopicBusiness Aspects, General

Publication Year2013

GenreMusic, Business & Economics

AuthorChip Averwater

FormatTrade Paperback

Dimensions

Item Height1 in

Item Weight19.2 Oz

Item Length8.5 in

Item Width5.5 in

Additional Product Features

Intended AudienceTrade

Synopsis(Book). Retail Truths: The Unconventional Wisdom of Retailing is a collection of more than 400 street-smart lessons on retailing that Chip Averwater has gathered from his own experience in business, as well as from his mentors and retailer friends. Chip Averwater is chairman of Amro Music Stores in Memphis, TN, one of the largest musical instrument retailers in the U.S. He is a third-generation retailer and has spent nearly four decades building his own stores and working with other retailers on theirs. Chip has an MBA, has written for national retailing magazines, and has been a featured speaker on retailing at meetings and conventions in the U.S., Europe, Australia, and Asia. He served for 14 years as a board member and officer of NAMM, and served as its chairman from 2007-2009. Chip currently serves on the boards of several retailers and charities, is often called on as a retail advisor, and enjoys talking with fellow retailers about common problems and solutions. " Retail Truths should become a dog-eared companion to anyone who hopes to succeed in retail. It's packed with honest, straight-up assessments of successful retailing from selling to profits, from hiring and training to operating multiple stores. This is a book you'll be reading and adapting to your business for years." Music Inc Magazine "Based on long personal experience, Averwater concludes that a good salesperson can easily be five times as productive as a laggard, and says high-priced salespeople 'are an expense we want.' In a lengthy segment devoted to personnel, he offers a blueprint for hiring and retaining those top performers from how to screen out undesirables in the hiring process ('Less than one in 20 job applicants is a suitable candidate') to maintaining high morale ('A manager's words resonate for a while then fade. Incentives speak with every paycheck.')" Music Trades