Elephants in Your Mailbox : How I Learned the Secrets of Mail-Order Marketing Despite Having Made 25 Horrendous Mistakes by Roger Horchow (1980, Hardcover)
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Dive into the fascinating world of direct marketing with Roger Horchow's "Elephants in Your Mailbox." This 1980 hardcover edition is not just a book but a nostalgic journey through the author's missteps and ultimate success in mail-order marketing. Signed by Horchow himself, it's a treasure for both business enthusiasts and collectors alike. Published by Crown Publishing Group, T.H.E., this 288-page nonfiction offers insightful commentary on the intricacies of the mail-order business. Complete with a dust jacket, the book is a valuable resource for anyone interested in the genre of Business & Economics, especially within the realm of advertising and customer acquisition.