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Success from the Start : Business Principles for Massage Therapists by Debra Koerner (2013, Trade Paperback)

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Set yourself on your path to success—right from the start. No worries! Success from the Start guides you step by step as you complete your own plan. Your individual gifts and talents are needed, now more than ever, by the millions of people who rely on massage and bodywork as a vital part of their health and well-being.

About this product

Product Identifiers

PublisherDavis Company, F. A.

ISBN-100803625758

ISBN-139780803625754

eBay Product ID (ePID)128478566

Product Key Features

Number of Pages432 Pages

Publication NameSuccess from the Start : Business Principles for Massage Therapists

LanguageEnglish

Publication Year2013

SubjectPersonal Success, Allied Health Services / General, Allied Health Services / Massage Therapy

FeaturesNew Edition

TypeTextbook

Subject AreaBusiness & Economics, Medical

AuthorDebra Körner

FormatTrade Paperback

Dimensions

Item Height1 in

Item Weight29.6 Oz

Item Length10 in

Item Width8 in

Additional Product Features

Intended AudienceCollege Audience

LCCN2012-041346

Dewey Edition23

IllustratedYes

Dewey Decimal615.822

Edition DescriptionNew Edition

Table Of ContentUnit 1. Preparing for a Career in Massage Therapy 1. Defining Personal Success 2. Money Matters 3. What Every Therapist Must Know 4. Navigating the Ethics of Business Unit 2. Career Options in Massage Therapy 5. Your Path as an Employee 6. Your Path as an Independent Contractor 7. Your Path as an Entrepreneur Unit 3. Career Skills for Success in Massage Therapy 8. Preparing for Marketing Success 9. Filling your Practice with Clients you Want to Work With 10. Client Loyalty: Every Therapist's Pot of Gold Appendix: Answers to Review Questions

Synopsis"Whether you are a current student at a massage school or a seasoned practitioner that is imagining a deeper understanding of your career--I wrote this book in hope of assisting you on your personal journey." --Debra Koerner Rely on Success from the Start for the inspiration and practical business guidance you need to enjoy a long and rewarding career in massage therapy. Business naiveté is one of the primary reasons massage therapists leave the profession. The author has written this text to provide you with the business skills you need to envision and then launch a successful career. Set yourself on your path to success--right from the start. Whether you choose to be an employee, independent contractor, or business owner, this practical text will guide you every step of the way! Exercises and worksheets throughout will help you explore and better understand your intentions as a therapist. After crafting a vision and defining your personal success, you'll establish the business and financial foundation you need to meet your goals. From professionalism and business ethics, to money matters, business planning, and marketing techniques, you'll find all of the depth and detail you need--more than in most business texts. What's more, this is the only book that defines a systematic approach to creating a flawless client experience. Positive massage experiences lead to client loyalty which, in turn, generates the referrals and word-of-mouth buzz crucial to maintaining and growing your practice. The author walks you through all the important steps to follow when interacting with your clients. "When I reviewed the business books available for practitioners, I felt many supported skill building only from an entrepreneurial perspective. But, I saw a need to offer advice for therapists who want to be successful as employees and independent contractors. This text fills that gap by offering a comprehensive look at what a successful career as a massage therapist can be, whatever career path is chosen." --Debra Koerner Nervous about writing your own business plan? No worries! Success from the Start guides you step by step as you complete your own plan. Access a FREE template online at Davis Plus . Your individual gifts and talents are needed, now more than ever, by the millions of people who rely on massage and bodywork as a vital part of their health and well-being. Ensure your career longevity by developing a solid understanding of the world of business., Offers the practical business guidance you need to enjoy a rewarding career in massage therapy. Whether you choose to be an employee, independent contractor, or business owner, this practical text will guide you every step of the way. Exercises and worksheets throughout help you explore and better understand your intentions as a therapist., Before you learn tactical business skills, explore your own intentions and passions for becoming a practitioner. (These subtle motivators, when understood, help set the foundation for a healthy start.) Strategies show you how to be successful on the path you choose--whether you aspire to be an employee, independent contractor, or business owner. Perforated worksheets guide you through the processes of self-assessment and preparing a business plan. Business principles every massage therapist should know, include...licensure - insurance - legal concerns - professional memberships - continuing education - and basic tax law. In-depth discussions address money relationships and financial health - business ethics - marketing, including how to use social media - and fostering client loyalty. Industry professionals offer practical tips and sage advice. "Peer Profile"--Real success stories from practicing massage therapists. "Expert Profile"--Advice from experts to help you take your practice to the next level. "Your Path as an Employee," includes how to choose an employer, resume writing, and interview skills. End-of-chapter activities provide additional practice. FREE business plan template--online at Davis Plus --for you to complete as you work through the activities in the text .

LC Classification NumberWB 357