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Click Fraud - Analyse und Methode Zur Identifzierung by Otto Diesenbacher (2012, Trade Paperback)

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Product Description : Diplomarbeit aus dem Jahr 2011 im Fachbereich Informatik ITSecurity, Fachhochschule Salzburg (Informationstechnik und SystemManagement), Sprache: Deutsch, Abstract: Click Fraud is an upcoming and increasing challenge for all aspects of ecommerce and onlinemarketing. This diploma thesis tries to categorize the term click fraud. Common ways of performing click fraud (botnets, forced browserclicks) are described and analyzed. The approaches of circumvention of clickfraud by the operators of ad networks and searchengines are shown, as also the possibilities of afterwards detection of click fraud by companies. A framework with examples is provided to develop and analyze algorithms to detect click fraud.