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Lifestyle Brands : A Guide to Aspirational Marketing by Antonio Marazza and Stefania Saviolo (2012, Hardcover)
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What do brands like Apple, Diesel, Abercrombie & Fitch and Virgin have in common and what differentiates them from other brands? These brands are able to maintain a relationship with their clients that goes beyond brand loyalty. This gives a complete analysis of Lifestyle Brands, that inspire, guide and motivate beyond product benefits alone. Stefania Saviolo and Antonio Marazza
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About this product
Product Identifiers
PublisherPalgrave Macmillan The Limited
ISBN-101137285923
ISBN-139781137285928
eBay Product ID (ePID)128839910
Product Key Features
Number of PagesXiv, 141 Pages
LanguageEnglish
Publication NameLifestyle Brands : a Guide to Aspirational Marketing
SubjectMarketing / General, Consumer Guides, Customer Relations, International / General, Strategic Planning
Publication Year2012
TypeNot Available
Subject AreaReference, Business & Economics
AuthorAntonio Marazza, Stefania Saviolo
FormatHardcover
Dimensions
Item Height0.3 in
Item Weight127.4 oz.
Item Length9.3 in
Item Width6.5 in
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