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Strategic Brand Management: Global Edition by Kevin Keller (Paperback, 2012)

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item 1 Strategic Brand Management by Keller, Kevin | Book | condition acceptable
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item 2 Strategic Brand Management by Keller, Kevin | Book | condition good
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item 3 Strategic Brand Management: Global Edition
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item 6 Strategic Brand Managment: Building, Measuring, and Managing Brand Equity by Ke
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item 7 Strategic Brand Management: Global Edition by Kevin Lane Keller
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About this product

Product Information

For students, managers and senior executives studying Brand Management. Keller's market leading strategic brand management book provides insights into profitable brand strategies by building, measuring, and managing brand equity. The Global Edition strengthens relevance by using locally applicable examples that include Scoot, Hyundai, Etisalat, Qantas, Uniqlo, Mambo.

Product Identifiers

Publisher
Pearson Education The Limited
ISBN-13
9780273779414
eBay Product ID (ePID)
128890829

Product Key Features

Number of Pages
592 Pages
Language
English
Publication Name
Strategic Brand Management: Global Edition
Publication Year
2012
Subject
Marketing
Type
Textbook
Author
Kevin Keller
Format
Paperback

Dimensions

Item Height
275 mm
Item Weight
1170 g
Item Width
215 mm

Additional Product Features

Country/Region of Manufacture
United Kingdom
Title_Author
Kevin Keller

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