Picture 1 of 2

Stock photo

No B.S. Guide to Marketing to Leading Edge Boomers & Seniors: The Ultimate No - Picture 1 of 2

No B.S. Guide to Marketing to Leading Edge Boomers & Seniors: The Ultimate No - Picture 2 of 2

No BS Marketing to Seniors and Leading Edge Boomers by Dan Kennedy, Chip Kessler (Paperback, 2012)

loveourprices2 (118420)

96.1% positive Feedback

Price:

£12.14

Free postage

Estimated delivery Thu, 3 Jul - Thu, 10 Jul

Returns:

60 days return. Buyer pays for return postage. If you use an eBay delivery label, it will be deducted from your refund amount.

Condition:

New

For the next 20 years, roughly 10,000 citizens will hit medicare eligibility each and every day. Understanding their attitudes, interests, spending patterns, buying preferences and the emerging opportunities for profiting by targeted development and marketing of products and services to them is vital to the forward thinking entrepreneur and marketing executive. There is no product, service, industry or profession category unaffected by this demographic sea-change. The leading-edge boomer and senior population quietly controls the majority of the deiscretionary spending and investing capability, so this is the roadmap to the money.