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The Business of Sport Management by Simon Chadwick, John Beech (Paperback, 2013)

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Explore the world of sport management with this comprehensive textbook. Written by Simon Chadwick and John Beech, it covers various aspects of sport management such as business models, marketing, sponsorship, and event management. The book is published by Pearson Education The Limited in 2013 and has 632 pages covering the subject area of business informatics. This textbook is perfect for adult and further education students who are interested in the business side of sports. It comes in paperback format with dimensions of 247mm height and 193mm width. The book weighs 1040g and is available with free shipping. Get your hands on this valuable resource today!

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Over the first decade of the 21st century the scale and importance of the commercial sport industry has increased dramatically and rapidly. This edition of the ground-breaking text The Business of Sport Management has been comprehensively revised, updated and significantly expanded in scope to meet the needs of today's sports management students, and equip future managers with the tools they need to succeed. Elegantly blending theory with practice, the text looks first at the distinctive context of sport organisations. It then examines the sport management theories and practice within functional areas such as finance, HRM, marketing and strategy. Finally it considers important issues such as risk management, sponsorship, retailing, social media, sports betting and more. Written with a thoroughly international perspective, this book is ideal for students of sports management on programmes of sports, leisure and business studies, and will also be of great interest to practitioners working in sport businesses.