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How to Buy A Gorilla: The ultimate guide to selecting, paying and working with agencies for more powerful advertising by David Meikle (Paperback, 2019)

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Before founding Salt Partners in 2009, David had a career in advertising spanning more than two decades. Essential reading for anyone involved in buying, managing or the creation of advertising. The ultimate book for how to strategically source agency services.

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How to Buy a Gorilla presents a new agency relationship paradigm for marketers to get better-value advertising ideas from their agencies. In this book, David Meikle examines the existing paradigms of the working and commercial relationships between marketing, procurement and agencies, and offers a new approach to how they can collaborate in more trusting, more productive, and more effective ways. This is a well-informed exploration of the eternal triangle of marketing, agency and procurement, and will provide valuable guidance and insights to anyone involved in the purchase, management or creation of advertising.