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Retail Marketing Management: Principles and Practice by Peter McGoldrick, Helen Goworek (Paperback, 2015)
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About this product
Product Information
The unique approach of Retail Marketing combines theory with current retail concepts and international examples. It starts by looking at the nature of retailing as an activity and then introduces retail marketing, followed by a discussion of consumer behaviour, the retail marketing mix, and other important issues such as location strategies, branding, the application of IT and ethics. The author takes an integrated approach to explaining the process of internationalisation which is reinforced by a wealth of international examples. The book is ideal for undergraduate and postgraduate students taking courses in retail marketing as well as those studying for marketing and business degrees where retail marketing is a core module.Product Identifiers
PublisherPearson Education The Limited
ISBN-139780273758747
eBay Product ID (ePID)13046669956
Product Key Features
Number of Pages368 Pages
LanguageEnglish
Publication NameRetail Marketing Management: Principles and Practice
Publication Year2015
SubjectMarketing
TypeTextbook
AuthorPeter Mcgoldrick, Helen Goworek
FormatPaperback
Dimensions
Item Height261 mm
Item Weight674 g
Item Width196 mm
Additional Product Features
Country/Region of ManufactureUnited Kingdom
Title_AuthorPeter Mcgoldrick, Helen Goworek
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