"Decoded: The Science Behind Why We Buy" by Phil P. Barden is a hardcover book published in 2013 that delves into the psychology and science behind consumer behavior. This book offers insights into the factors that influence purchasing decisions, providing valuable knowledge for individuals interested in marketing, business, or psychology. With its focus on uncovering the reasons behind why people buy certain products, this book serves as a valuable resource for understanding consumer behaviour in the marketplace.
This book "Decoded" is to marketing what Bletchley Park was to the war effort!
I purchased a hardback issue 1 of the book. I understand that it has recently been reissued with some further updates and case studies.
An excellent book, presented in a way that is easily readable and understood. Uses a lot of the findings from "Thinking Fast and Slow" but puts them in more readily accessible format. I loved the Autopilot / Pilot analogies of System 1 and System 2, for example.