Decoded : The Science Behind Why We Buy by Phil Barden (2013, Hardcover)

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"Decoded: The Science Behind Why We Buy" by Phil P. Barden is a hardcover book published in 2013 that delves into the psychology and science behind consumer behavior. This book offers insights into the factors that influence purchasing decisions, providing valuable knowledge for individuals interested in marketing, business, or psychology. With its focus on uncovering the reasons behind why people buy certain products, this book serves as a valuable resource for understanding consumer behaviour in the marketplace.

About this product

Product Identifiers

PublisherWiley & Sons, Incorporated, John
ISBN-101118345606
ISBN-139781118345603
eBay Product ID (ePID)138526594

Product Key Features

Book TitleDecoded : the Science Behind Why We Buy
Number of Pages288 Pages
LanguageEnglish
Publication Year2013
TopicConsumer Behavior, General
IllustratorYes
GenreBusiness & Economics
AuthorPhil Barden
FormatHardcover

Dimensions

Item Height0.9 in
Item Weight25.9 oz.
Item Length9.1 in
Item Width6.3 in

Additional Product Features

Intended AudienceTrade

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  • This book "Decoded" is to marketing what Bletchley Park was to the war effort!

    I purchased a hardback issue 1 of the book. I understand that it has recently been reissued with some further updates and case studies. An excellent book, presented in a way that is easily readable and understood. Uses a lot of the findings from "Thinking Fast and Slow" but puts them in more readily accessible format. I loved the Autopilot / Pilot analogies of System 1 and System 2, for example.

    Verified purchase: YesCondition: Pre-owned

  • Amazing book

    Worth to read

    Verified purchase: YesCondition: New