Decoded : The Science Behind Why We Buy by Phil Barden (2013, Hardcover)
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"Decoded: The Science Behind Why We Buy" by Phil P. Barden is a hardcover book published in 2013 that delves into the psychology and science behind consumer behavior. This book offers insights into the factors that influence purchasing decisions, providing valuable knowledge for individuals interested in marketing, business, or psychology. With its focus on uncovering the reasons behind why people buy certain products, this book serves as a valuable resource for understanding consumer behaviour in the marketplace.
- Buy it nowDecoded: The Science Behind Why We Buy by Phil P. Barden (Hardcover, 2013)
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About this product
Product Identifiers
PublisherWiley & Sons, Incorporated, John
ISBN-101118345606
ISBN-139781118345603
eBay Product ID (ePID)138526594
Product Key Features
Book TitleDecoded : the Science Behind Why We Buy
Number of Pages288 Pages
LanguageEnglish
Publication Year2013
TopicConsumer Behavior, General
IllustratorYes
GenreBusiness & Economics
AuthorPhil Barden
FormatHardcover
Dimensions
Item Height0.9 in
Item Weight25.9 oz.
Item Length9.1 in
Item Width6.3 in
Additional Product Features
Intended AudienceTrade
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Ratings and reviews
Most relevant reviews
- 18 Jun, 2023
This book "Decoded" is to marketing what Bletchley Park was to the war effort!
I purchased a hardback issue 1 of the book. I understand that it has recently been reissued with some further updates and case studies. An excellent book, presented in a way that is easily readable and understood. Uses a lot of the findings from "Thinking Fast and Slow" but puts them in more readily accessible format. I loved the Autopilot / Pilot analogies of System 1 and System 2, for example.Verified purchase: YesCondition: Pre-owned
- 29 Sep, 2021
Amazing book
Worth to readVerified purchase: YesCondition: New
