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Decoded : The Science Behind Why We Buy by Phil Barden (2013, Hardcover)

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"Decoded: The Science Behind Why We Buy" by Phil P. Barden is a hardcover book published in 2013 that delves into the psychology and science behind consumer behavior. This book offers insights into the factors that influence purchasing decisions, providing valuable knowledge for individuals interested in marketing, business, or psychology. With its focus on uncovering the reasons behind why people buy certain products, this book serves as a valuable resource for understanding consumer behaviour in the marketplace.

About this product

Product Identifiers

PublisherWiley & Sons, Incorporated, John

ISBN-101118345606

ISBN-139781118345603

eBay Product ID (ePID)138526594

Product Key Features

Book TitleDecoded : the Science Behind Why We Buy

Number of Pages288 Pages

LanguageEnglish

Publication Year2013

TopicConsumer Behavior, General

IllustratorYes

GenreBusiness & Economics

AuthorPhil Barden

FormatHardcover

Dimensions

Item Height0.9 in

Item Weight25.9 oz.

Item Length9.1 in

Item Width6.3 in

Additional Product Features

Intended AudienceTrade

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by eddie-buys
18 Jun, 2023
This book "Decoded" is to marketing what Bletchley Park was to the war effort!
I purchased a hardback issue 1 of the book. I understand that it has recently been reissued with some further updates and case studies. An excellent book, presented in a way that is easily readable and understood. Uses a lot of the findings from "Thinking Fast and Slow" but puts them in more readily accessible format. I loved the Autopilot / Pilot analogies of System 1 and System 2, for example.
Verified purchase: YesCondition: Pre-owned
by marindobi0
29 Sep, 2021
Amazing book
Worth to read
Verified purchase: YesCondition: New