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Decoded : The Science Behind Why We Buy by Phil Barden (2013, Hardcover)
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Decoded: The Science Behind Why We Buy by Phil P. Barden (Hardcover, 2013)
- Buy it nowDecoded: The Science Behind Why We Buy by Phil P. Barden (Hardcover, 2013)
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About this product
Product Identifiers
PublisherWiley & Sons, Incorporated, John
ISBN-101118345606
ISBN-139781118345603
eBay Product ID (ePID)138526594
Product Key Features
Book TitleDecoded : the Science Behind Why We Buy
Number of Pages288 Pages
LanguageEnglish
Publication Year2013
TopicConsumer Behavior, General
IllustratorYes
GenreBusiness & Economics
AuthorPhil Barden
FormatHardcover
Dimensions
Item Height0.9 in
Item Weight25.9 oz.
Item Length9.1 in
Item Width6.3 in
Additional Product Features
Intended AudienceTrade
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Ratings and reviews
Most relevant reviews
- 18 Jun, 2023
This book "Decoded" is to marketing what Bletchley Park was to the war effort!
I purchased a hardback issue 1 of the book. I understand that it has recently been reissued with some further updates and case studies. An excellent book, presented in a way that is easily readable and understood. Uses a lot of the findings from "Thinking Fast and Slow" but puts them in more readily accessible format. I loved the Autopilot / Pilot analogies of System 1 and System 2, for example.Verified purchase: YesCondition: Pre-owned
- 29 Sep, 2021
Amazing book
Worth to readVerified purchase: YesCondition: New
