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Qualitative Consumer and Marketing Research by Robert Kozinets, Eileen Fischer and Russell W. Belk (2012, Trade Paperback)
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ISBN-13: 9780857027672, 978-0857027672. - What is rigorous research in this field?. - What are the new, cutting edge techniques?. With hands-on exercises that researchers can practice and apply, the book leads readers step-by-step through developing qualitative researching skills, using illustrations drawn from the best of recent and classic research.
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About this product
Product Identifiers
PublisherSAGE Publications, The Limited
ISBN-100857027670
ISBN-139780857027672
eBay Product ID (ePID)138659610
Product Key Features
Number of Pages240 Pages
LanguageEnglish
Publication NameQualitative Consumer and Marketing Research
SubjectConsumer Behavior, Research, Marketing / Research
Publication Year2012
TypeTextbook
Subject AreaBusiness & Economics, Social Science
AuthorRobert Kozinets, Eileen Fischer, Russell W. Belk
FormatTrade Paperback
Dimensions
Item Height0.5 in
Item Weight14.7 oz.
Item Length9.8 in
Item Width6.8 in
Additional Product Features
Intended AudienceCollege Audience
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