Product Information
The Business Environment provides a flexible and comprehensive learning experience for modern PESTLE-driven courses by using a two-tier approach. The book offers an accessible introduction to the business environment model, taking into account curriculum and blended learning developments. For those new to business and business economics it introduces the key concepts, theory and examples (covering marketing, human resource management, operations management, finance), whilst also maintaining the depth and rigour needed for both undergraduate and postgraduate level study. The accompanying CourseMate offers a host of practical material mapped specifically to each chapter, and provides the overall product with unrivalled depth and coverage for the levels targeted.Product Identifiers
PublisherCengage Learning Emea
ISBN-139781408030165
eBay Product ID (ePID)138706489
Product Key Features
Number of Pages375 Pages
Publication NameThe Business Environment
LanguageEnglish
SubjectGovernment, Business
Publication Year2013
TypeTextbook
AuthorAndrew Ashwin, Phil Kelly
FormatPaperback
Dimensions
Item Height260 mm
Item Weight682 g
Additional Product Features
Country/Region of ManufactureUnited Kingdom
Title_AuthorPhil Kelly, Andrew Ashwin