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About this product
Product Information
New Product Development is one of the most important challenges facing organizations today. The Product Development and Management Association (PDMA) Handbook of New Product Development 3rd Edition provides an exceptional review of cutting edge topics for both new and experienced product development leaders. It offers a comprehensive and updated guide to the practices, processes and tools critical to achieving and sustaining new product/service development success in today?s world, delivering valuable information about the fundamentals as well as emerging practices such as venturing, virtual product development and the use of social media in NPD. As the premier global advocate for professionals and organizations working in the fields of new product/service development, PDMA has assembled in the Handbook unique content on the critical aspects of product development success including its 2012 Best Practices Research, Lessons Learned from its Outstanding Corporate Innovator Award Winners and keys to success from organizations with proven innovation track records. The 3rd Edition is an essential reference for anyone with responsibility for product development activities, from novices looking for fundamentals to experts seeking insights on emerging concepts, and is relevant for all functions and all product/service industries.Product Identifiers
PublisherJohn Wiley & Sons Inc
ISBN-139780470648209
eBay Product ID (ePID)138860319
Product Key Features
Number of Pages504 Pages
LanguageEnglish
Publication NameThe Pdma Handbook of New Product Development
Publication Year2013
SubjectManagement
TypeTextbook
AuthorKenneth B. Kahn
FormatHardcover
Dimensions
Item Height244 mm
Item Weight882 g
Item Width163 mm
Additional Product Features
Country/Region of ManufactureUnited States
Title_AuthorKenneth B. Kahn
