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Maxi-Marketing : The New Direction in Advertising, Promotion, and Marketing Strategy by Stan Rapp and Tom Collins (1989, Trade Paperback)
Better World Books (2754835)
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About this product
Product Identifiers
PublisherPenguin Publishing Group
ISBN-100452262380
ISBN-139780452262386
eBay Product ID (ePID)1391671
Product Key Features
Book TitleMaxi-Marketing : the New Direction in Advertising, Promotion, and Marketing Strategy
Number of Pages288 Pages
LanguageEnglish
Publication Year1989
TopicGeneral, Advertising & Promotion
GenreBusiness & Economics
AuthorStan Rapp, Tom Collins
FormatTrade Paperback
Dimensions
Item Height1 in
Item Weight8 Oz
Item Length5 in
Item Width7 in
Additional Product Features
Intended AudienceTrade
LCCN88-039512
Dewey Edition19
Dewey Decimal658.8
LC Classification NumberHF5415.R325 1988
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