Maxi-Marketing : The New Direction in Advertising, Promotion, and Marketing Strategy by Stan Rapp and Tom Collins (1989, Trade Paperback)

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A copy that has been read but remains intact. Internal SKU: W06B-02064.

About this product

Product Identifiers

PublisherPenguin Publishing Group
ISBN-100452262380
ISBN-139780452262386
eBay Product ID (ePID)1391671

Product Key Features

Book TitleMaxi-Marketing : the New Direction in Advertising, Promotion, and Marketing Strategy
Number of Pages288 Pages
LanguageEnglish
TopicGeneral, Advertising & Promotion
Publication Year1989
GenreBusiness & Economics
AuthorStan Rapp, Tom Collins
FormatTrade Paperback

Dimensions

Item Height1 in
Item Weight8 Oz
Item Length5 in
Item Width7 in

Additional Product Features

Intended AudienceTrade
LCCN88-039512
Dewey Edition19
Dewey Decimal658.8
LC Classification NumberHF5415.R325 1988

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