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Events Management: Principles and Practice by Paul Walters, Razaq Raj, Tahir Rashid (Paperback, 2013)

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Product Information

Electronic Inspection Copy available to instructors here Praise for the previous edition: 'This is an excellent publication that correctly reviews the external environment associated with events, both in the context of the theoretical and operational' - Neil Robinson, Salford Business School, University of Salford, UK The new edition of this popular accessible text gives students a thorough and contemporary grounding in both the fundamentals and strategic responsibilities of successful event management. Purposefully broad in scope, the text combines theory with practical knowledge and terminology, ensuring readers develop a flexible and commercially-acute skill set. Topics covered range from law, marketing and finance to introductory guides to sound, lighting and multimedia equipment, providing students with the practical knowledge they need for a career in Events Management. Theory is brought to life in a range of case studies and examples throughout the text. As well as updated examples and legislation, this edition introduces new chapters on: Event entrepreneurship Project management and financing New Multimedia technology for events organisers Sustainable festivals and events Long term legacy and impacts The future of the industry An accompanying Companion Website provides students with discussion questions and video links. The website also provides an Instructor's Manual and PowerPoint slides for lecturers. This text is an ideal resource for undergraduate students who are studying Events Management for the first time. Visit the Companion Website at www.sagepub.co.uk/raj

Product Identifiers

Publisher
SAGE Publications LTD
ISBN-13
9781446200735
eBay Product ID (ePID)
139722892

Product Key Features

Author
Paul Walters, Razaq Raj, Tahir Rashid
Publication Name
Events Management: Principles and Practice
Format
Paperback
Language
English
Subject
Business
Publication Year
2013
Type
Textbook
Number of Pages
400 Pages

Dimensions

Item Height
232mm
Item Width
186mm
Item Weight
740g

Additional Product Features

Title_Author
Tahir Rashid, Razaq Raj, Paul Walters
Country/Region of Manufacture
United Kingdom

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