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Organization Development Intervention on the Marketing by Ouma Caren (Paperback, 2012)

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Organizational Development, Intervention and Transformation(ODIT) Series is highlighting the marketing strategies which an organization should undertake in order to become successful in generating the expected sales. The marketing strategies revolve around three areas, namely; the inbound logistics, processes, and outbound logistics. In order to intervene with appropriate marketing strategies, there should be organizational assessment undertaken, then several appropriate interventions suggested and implemented. Adequate time should be given for each intervention strategy in order to measure the impact of the intervention. Recommendations for further improvements are suggested so that the organization can manage its environmental dynamics.