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E-Commerce 2019 : Business, Technology and Society by Kenneth Laudon and Carol Traver (2019, Hardcover)

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About this product

Product Identifiers

PublisherPearson Education

ISBN-100134998456

ISBN-139780134998459

eBay Product ID (ePID)14038258428

Product Key Features

Number of Pages912 Pages

LanguageEnglish

Publication NameE-Commerce 2019 : Business, Technology and Society

Publication Year2019

SubjectElectronic Commerce (See Also Headings under Business & Economics / E-Commerce), E-Commerce / Internet Marketing, Information Technology, E-Commerce / General (See Also Computers / Electronic Commerce)

TypeTextbook

AuthorKenneth Laudon, Carol Traver

Subject AreaComputers, Business & Economics

FormatHardcover

Dimensions

Item Height1.5 in

Item Weight57.6 Oz

Item Length10.3 in

Item Width8.5 in

Additional Product Features

Edition Number15

Intended AudienceCollege Audience

LCCN2018-054231

Dewey Edition23

IllustratedYes

Dewey Decimal658.8/72

Table Of ContentPART 1: INTRODUCTION TO E-COMMERCE 1. The Revolution Is Just Beginning 2. E-commerce Business Models and Concepts PART 2: TECHNOLOGY INFRASTRUCTURE FOR E-COMMERCE 3. E-commerce Infrastructure: The Internet, Web, and Mobile Platform 4. Building an E-commerce Presence: Websites, Mobile Sites, and Apps 5. E-commerce Security and Payment Systems PART 3: BUSINESS CONCEPTS AND SOCIAL ISSUES 6. E-commerce Marketing and Advertising Concepts 7. Social, Mobile, and Local Marketing 8. Ethical, Social, and Political Issues in E-commerce PART 4: E-COMMERCE IN ACTION 9. Online Retail and Services 10. Online Content and Media 11. Social Networks, Auctions, and Portals 12. B2B E-commerce: Supply Chain Management and Collaborative Commerce

SynopsisFor courses in e-commerce. The most up-to-date, comprehensive overview of e-commerce today Lively and fun to read, E-commerce 2019: business.technology.society is an in-depth, thought-provoking introduction to e-¿commerce focusing on key concepts and the latest empirical and financial data. Hundreds of examples from companies such as Facebook ®, Google ®, Twitter ®, and Amazon ® illustrate how e-commerce is altering business practices and driving shifts in the global economy. The entire 15th edition , including its data, figures, and tables, has been updated through October 2018. It has up-to-date coverage of key topics in e-commerce today, such as privacy and piracy, government surveillance, cyberwar, social-local-mobile marketing, Internet sales taxes, and intellectual property., For courses in e-commerce. The most up-to-date, comprehensive overview of e-commerce today Lively and fun to read, E-commerce 2019: business.technology.society is an in-depth, thought-provoking introduction to e- commerce focusing on key concepts and the latest empirical and financial data. Hundreds of examples from companies such as Facebook(R), Google(R), Twitter(R), and Amazon(R) illustrate how e-commerce is altering business practices and driving shifts in the global economy. The entire 15th edition , including its data, figures, and tables, has been updated through October 2018. It has up-to-date coverage of key topics in e-commerce today, such as privacy and piracy, government surveillance, cyberwar, social-local-mobile marketing, Internet sales taxes, and intellectual property., For courses in e-commerce. The most up-to-date, comprehensive overview of e-commerce today Lively and fun to read, E-commerce 2019: Business, Technology, and Society is an in-depth, thought-provoking introduction to e-¿commerce focusing on key concepts and the latest empirical and financial data. Hundreds of examples from companies such as Facebook®, Google®, Twitter®, and Amazon® illustrate how e-commerce is altering business practices and driving shifts in the global economy. The entire 15th edition , including its data, figures, and tables, has been updated through October 2018. It has up-to-date coverage of key topics in e-commerce today, such as privacy and piracy, government surveillance, cyberwar, social-local-mobile marketing, internet sales taxes, and intellectual property. Give students anytime, anywhere access with Pearson eText Pearson eText is a simple-to-use, mobile-optimized, personalized reading experience available within MyLab. It lets students highlight, take notes, and review key vocabulary all in one place - even when offline. Seamlessly integrated videos and other rich media engage students and give them access to the help they need, when they need it. Educators can easily share their own notes with students so they see the connection between their eText and what they learn in class. Pearson eText can also be adopted on its own as the main course material. Learn more about Pearson eText or contact your Pearson rep for purchase options.

LC Classification NumberHF5548.32.L38 2019